MBC2
Public experiences
Entertainment and media
MBC2 at Comic Con.
A game built from scratch. Four celebrity interviews.
Client
MBC2
Capability
Public experiences
Sector
Entertainment and media
Concept, game design and development, stand design and build, talent stage, production and on-ground management.
01
The brief
Build an interactive MBC2 stand at Comic Con Dubai that fans would stop at, and that promotes the channel's new summer movie list and its Scoop with Raya segment.
02
The insight
Comic Con fans come to take part. Give them something to win, and a chance to get close to the talent.
03
The concept
A movie game fans would queue to play, and a stage for the stars.
04
The build
A movie trivia game built from scratch and run on a 14-metre curved LED screen, with questions from the summer list, a live daily leaderboard and a Nintendo Switch for the winner. Beside it, an interview space where host Raya Abirached sat down with Anthony Mackie, Liam Cunningham, Kane and Greg Grunberg.
What happened.
A full leaderboard every day. 4 celebrity interviews for Scoop with Raya, filmed on the stand and cut into the page's film and stills.
