OSN+
Public experiences
Entertainment and media
OSN+ and HBO at Gamers8.
Three worlds. One festival. Eight weeks.
Client
OSN+
Capability
Public experiences
Sector
Entertainment and media
Concept, set design, build, HBO brand approvals, production and on-ground management across eight weeks.
01
The brief
OSN+ wanted its biggest shows to stand out at Gamers8 in Riyadh, the region's largest gaming festival, for its full eight-week run.
02
The insight
People come to Gamers8 to play. A stand asks for their attention. A world they already love earns it.
03
The concept
Three immersive fan worlds inspired by House of the Dragon, The Last of Us and Winning Time, each built for participation, discovery and sharing.
04
The build
Three separate worlds, built to run for the full eight-week festival. All creative was developed within HBO's brand governance framework.
What happened.
Three worlds. One festival. Eight weeks of fans inside them.
