Nissan Middle East
Hospitality and VIP
Automotive
Nissan NEXT Experience.
40 C-suite guests. 40 complete journeys.
Client
Nissan Middle East
Capability
Hospitality and VIP
Sector
Automotive
Concept, journey design, web application, RFID tracking, interactive stations, production and on-ground management.
01
The brief
Nissan wanted to show its partners what customer experience in their showrooms could become. The audience: 40 C-suite leaders from Nissan's partners across the Middle East.
02
The insight
Partners don't change a showroom because of a presentation. They change it after they have walked through the future as a customer.
03
The concept
Our concept: a full connected sales journey, imagined by TOG for the future of Nissan showrooms, lived by every guest. Nissan's seven customer journey pillars, each turned into an experience.
04
The build
Invitations with access to a web-based application, and unique cards that tracked each guest's journey through the event. The seven pillars came to life through a hand gesture-based matchmaker questionnaire, a virtual test drive and a customisation tool using RFID.
What happened.
40 C-suite guests. 40 complete, personalised journeys through the showroom of the future.
