Audi
Hospitality and VIP
Automotive
Audi Q6 e-tron, Khorfakkan Takeover.
Nine days. Nine guest waves. One town taken over.
Client
Audi
Capability
Hospitality and VIP
Sector
Automotive
Concept, destination programme, hospitality, drive routes, production, logistics, crew and on-ground management.
01
The brief
Launch the Audi Q6 e-tron to regional and international guests across nine separate cohorts, each with premium hospitality, scenic drive routes along the coast and the same brand experience.
02
The insight
The newest Audi needed a setting with a story of its own. Khorfakkan, between the Hajar mountains and the sea, is one of the UAE's oldest coastal towns.
03
The concept
We took over Khorfakkan and made the town the backdrop for a nine-day launch programme.
04
The build
Full logistics for a remote destination 2.5 hours from Dubai, and our largest crew deployment to date. The same experience, run nine times, for nine different audiences.
What happened.
Nine cohorts, and the ninth got the same experience as the first. The feedback from every guest came back the same way.
Client words
Thank you for your work on the Khorfakkan project. The positive feedback from every guest is proof it was all worth it in the end.
