Polestar Full Line-Up Reveal.

Two weeks to build. One day to deliver.

Film · Polestar

Client

Polestar

Capability

Launches and reveals

Sector

Automotive

Concept, venue design and build, climate control, vehicle presentation, production and on-ground management.

The brief

A showcase of the full vehicle line-up for a high-level investor audience in Abu Dhabi, with concept cars that had never been shown in the region.

Some of the cars were concepts made from clay and composite. The venue had to protect them before it could present them.

A bespoke showcase environment, built from the ground up around the vehicles.

A complete venue build, climate-controlled throughout, delivered in two weeks for a single-day event.

Commissioned directly by Polestar global HQ. Two weeks to build. One day to deliver. Vehicles never shown in the region before.