Harvey Nichols
Launches and reveals
Retail and fashion
Harvey Nichols x Paco Rabanne.
Haifa Wehbe at the table. Paco Rabanne's new collection on show.
Client
Harvey Nichols
Capability
Launches and reveals
Sector
Retail and fashion
Conceptualization, Venue Sourcing, Photography, On-ground Management
01
The brief
Harvey Nichols wanted to launch Paco Rabanne's latest collection, inspired by the arts. Every part of the experience, from the venue on, had to carry that theme. A private dinner for influencers, with Haifa Wehbe as the evening's guest, at La Cantine du Faubourg with the Dubai skyline behind it and the collection's signature pieces on show. TOG designed and produced the name cards, menus, decoration and gift bags to match the campaign.
