Lucid
Roadshows and pop-ups
Automotive
Lucid, The Gravity of Love.
The first DoubleTake.
Client
Lucid
Capability
Roadshows and pop-ups
Sector
Automotive
Concept, pop-up design and build, content capture, CGI stunt with our CGI partners, on-ground management.
01
The brief
A Valentine's Day activation for the Lucid Gravity at DIFC, built to be shared, not only visited.
02
The insight
A pop-up reaches the people who walk past it. Content reaches everyone else.
03
The concept
One idea, two activations: physical and digital. A branded pop-up that merged physical design with CGI-led storytelling.
04
The build
A branded pop-up built around the Gravity, with every element designed for participation, content capture and sharing. With our CGI partners, the activation was extended into a hyperreal CGI stunt.
What happened.
A physical activation that travelled further online than it ever could on the ground. This is where DoubleTake started.
