BYD
Launches and reveals
Automotive
BYD Shark 6 Launch.
Zero to launch-ready in 7 days.
Client
BYD
Capability
Launches and reveals
Sector
Automotive
Venue scouting, concept, experience design, reveal staging, off-road course build, production, crew and on-ground management.
01
The brief
BYD's brief for the Shark 6 launch was already written. Then we showed them a venue: a golf club with an indoor pavilion and open ground. On the first site visit, BYD's global CMO pictured the launch there.
02
The insight
A pickup built for terrain should be driven on it, not only seen.
03
The concept
Shark Town. A place you walk into and experience everything Shark, powered by the truck itself: the Shark 6's V2L technology ran the experiential stations.
04
The build
From that moment, we had 7 days. The reveal stage went into the indoor pavilion. The golf course became Shark Town: test drive grounds with custom-built off-road ramps, live culture programming, technology zones and content moments, with the Shark 6 itself running every station.
What happened.
Zero to launch-ready in 7 days. Revealed in the pavilion, proven on the course, powered by the truck.
