Honda
Launches and reveals
Automotive
Honda ZR-V Media Launch.
Honda's first new model in 16 years.
Client
Honda
Capability
Launches and reveals
Sector
Automotive
On-ground Management, Art Direction, Product Launches, Graphic Design, Event Production, 3D & 2D design, Venue Sourcing
01
The brief
An experiential concept to launch the all-new ZR-V, built to travel across PR and social, not only the room. A media launch at Concrete. Inside, a design studio, a Bose sound activation and Honda Sensing displays put the new technology in people's hands. Outside, a planned test drive route got the media behind the wheel. PR and social carried the concept beyond the day.
