Kia
Launches and reveals
Automotive
Kia Tasman Launch.
Four sessions. One pickup that towed in its own food truck.
Client
Kia
Capability
Launches and reveals
Sector
Automotive
Welcome Kits Production, Event Production, 3D & Space Design, Graphic Design, Venue Sourcing, On-ground Management, Conceptualization
01
The brief
Unveil the Tasman, Kia's first sport utility pickup, for the first time in the region, at a private event for media, high-profile fleet customers and pickup enthusiasts. The Tasman Dimension: an arena-style presentation space built around the truck. A food truck, towed in by the Tasman itself, served smoked food. Two days, two sessions a day, each closing with a live DJ set.
