Al-Futtaim Toyota
Launches and reveals
Automotive
Toyota Land Cruiser VIP Reveal.
One journey, told in light, ending on the car.
Client
Al-Futtaim Toyota
Capability
Launches and reveals
Sector
Automotive
Conceptualization, 3D & 2D design, CGI, Script Writing, Storyboard, Light & Laser Design, On-ground Management, Production, Photography, Videography
01
The brief
The Land Cruiser was back with an all-new design after fourteen years. Al-Futtaim Automotive and Toyota wanted a reveal worthy of it. The Middle East is the Land Cruiser's top market, and the car is part of the region's story. We told that story as a journey, in a projection and laser show tracing the UAE's heritage and the Land Cruiser's evolution. It ended on the line "Lead Every Journey", and the reveal.
