Nissan Saudi Arabia
Launches and reveals
Automotive
Nissan Altima Media Launch, Jeddah.
An art gallery where every poster came to life.
Client
Nissan Saudi Arabia
Capability
Launches and reveals
Sector
Automotive
Animation, Product Launches, On-ground Management, Live Event Production, Conceptualization, Graphic Design, Art Direction, 3D & 2D design
01
The brief
Plan a media launch in Jeddah for the all-new Nissan Altima, for media and influencers from across the MENA region. The reveal came first, then the product story. The event space became a Nissan art gallery where every poster came to life through augmented reality. Then a driving route planned to show the car at its best, and a private lunch at a second location.
