Polestar
Launches and reveals
Automotive
Polestar 3 Launch.
One car, revealed inside an art gallery.
Client
Polestar
Capability
Launches and reveals
Sector
Automotive
Event Production, Art Direction, Live Event Production, On-ground Management, Venue Sourcing
01
The brief
Design the Dubai launch of the Polestar 3 around its main features. We chose Warehouse A1, in Dubai's creative district, for an industrial edge that suits the brand. The Polestar 3 was revealed among art installations about its technology and sustainable materials, with a gallery that made Polestar's net zero vision visible.
