Polestar
Launches and reveals
Automotive
Polestar UAE Media Drive and VIP Reveal.
One media drive. One VIP reveal. One brand arrives.
Client
Polestar
Capability
Launches and reveals
Sector
Automotive
Concept Creation, Production, Graphic Design, On-ground Management, Photography, Videography
01
The brief
Mark the official partnership between Trading Enterprises and Polestar in two parts: a media drive for journalists to test and review the car, and a VIP reveal for UAE government officials. For the media drive, we turned a warehouse at Alserkal Avenue into a Polestar space, sleek and simple like the car, for 12 journalists. For the VIP night, we reused its signage and lightboxes in a traditional Dubai venue. The Polestar 2 was revealed from behind a 3 by 3 metre LED screen.
