BYD
Launches and reveals
Automotive
BYD Super Hybrid Tech Day.
120 media and creators. One off-road arena.
Client
BYD
Capability
Launches and reveals
Sector
Automotive
Project Management, Experiential, Live Event Production, On-ground Management, Production, Venue Sourcing
01
The brief
Position BYD as a leader in technology, innovation and sustainability, showing the new car's features alongside everything else the brand can do. A tech day for 120 tech and automotive media and influencers. Guests tried the Apple Vision Pro, explored hands-on displays of the battery and e-platform, and met the Shark 6 in an adventure-themed showcase. Then we put it to work on a dedicated off-road arena.
