Mercedes-Benz
Launches and reveals
Automotive
Mercedes-Benz Vision V Regional Launch.
42 speakers, one screen and the future of the MPV.
Client
Mercedes-Benz
Capability
Launches and reveals
Sector
Automotive
01
The brief
Present the Vision V, Mercedes-Benz's view of the future of the luxury MPV, at an invitation-only regional launch at the Brand Center in D3. We turned the Brand Center into a private cinema for one car: a retractable screen, 42-speaker surround sound and lounge seating for every VIP guest.
