Volvo
Launches and reveals
Automotive
Volvo XC40 Recharge Launch.
Two weeks to build the reveal.
Client
Volvo
Capability
Launches and reveals
Sector
Automotive
Space Design, Conceptualization, Production, Light & Laser Design
01
The brief
Introduce Volvo's first fully electric car to the UAE at Volvo Studio, a global concept store setting the standard for future Volvo retail. The space had to show the car and Volvo's commitment to going fully electric. In two weeks, we wrote the storyline and produced the reveal. Volvo Studio became a projection space, with the XC40 Recharge at the centre of the show.
