Polestar
Roadshows and pop-ups
Automotive
Polestar x Flat 12.
75+ leads from one car meet.
Client
Polestar
Capability
Roadshows and pop-ups
Sector
Automotive
Conceptualization, 3D & 2D design, Production, Experiential, On-ground Management
01
The brief
Raise awareness of Polestar and the Polestar 2 at Flat 12, a Dubai café where car lovers meet, during the venue's first Cookies and Cars club meet. A display in one part of the café, in Polestar's minimal style: three cars, floor graphics, a spec pylon, a lightbox and an interactive screen. Promoters showed people around the cars and collected leads on iPad. 75+ leads for the local showroom.
