Trading Enterprises (Honda)
Roadshows and pop-ups
Automotive
Honda Accord e:HEV and ZR-V Roadshow.
A driving simulator and a 360 booth, in malls across the UAE.
Client
Trading Enterprises (Honda)
Capability
Roadshows and pop-ups
Sector
Automotive
01
The brief
Design an experiential roadshow for the newly launched Honda Accord e:HEV and ZR-V, in key malls around the UAE. One stand, two cars. A custom-built driving simulator for the Accord e:HEV, and a 360 photo booth beside the ZR-V that kept visitors making content.
