Jeep
Roadshows and pop-ups
Automotive
Jeep Grand Cherokee L Roadshow.
324 leads. Six locations. 20 days.
Client
Jeep
Capability
Roadshows and pop-ups
Sector
Automotive
Concept Creation, 3D & 2D design, UX/UI, Application Development, Venue Sourcing, Experiential, On-ground Management, Production, Videography, Photography
01
The brief
Grow Jeep's share of the UAE's seven-seat market with the new three-row Grand Cherokee L, and drive sales. A modular stand that changed with its surroundings, built for families: the beach, the city, a campfire. It visited six locations across the UAE. Test drives were on offer, and trained Jeep promoters walked people through the car. 20 days, six locations and 324 leads for the sales team.
