Polestar
Roadshows and pop-ups
Automotive
Polestar Pop-up Store.
Three months at City Walk.
Client
Polestar
Capability
Roadshows and pop-ups
Sector
Automotive
Space Design, Conceptualization, Graphic Design, Production
01
The brief
After the media launch and VIP reveal, Polestar wanted to keep the momentum in the UAE: a semi-permanent space where prospective buyers could learn about the car with the sales team and test drive it. We chose City Walk for its audience. The store was designed around Polestar's three pillars: sustainability, design and performance. It drew walk-in footfall and generated leads in store and through test drives.
