Rolls-Royce Motor Cars
Hospitality and VIP
Automotive
Rolls-Royce Spectre Media Drive.
Three media rotations. The first electric Rolls-Royce.
Client
Rolls-Royce Motor Cars
Capability
Hospitality and VIP
Sector
Automotive
Graphic Design, Venue Sourcing, Project Management, On-ground Management
01
The brief
Give Middle Eastern journalists a rare chance to drive Spectre, the first all-electric Rolls-Royce. Three rotations, for lifestyle, business and automotive media. Day one, a personal dinner with the brand at a luxury hotel. Day two, a briefing in a private villa over the ocean, a route planned to show the car and leave room for content, and a private lunch at Zuma.
