Al-Futtaim Toyota
Roadshows and pop-ups
Automotive
Toyota Land Cruiser Roadshow.
Hundreds of reservation requests in four days.
Client
Al-Futtaim Toyota
Capability
Roadshows and pop-ups
Sector
Automotive
Conceptualization, 3D & Space Design, Retail Experience, Retail Experience, On-ground Management, Production, Videography, Photography
01
The brief
Build awareness of the all-new Land Cruiser after its VIP reveal, in high-footfall locations across the UAE. We started the day after the reveal, with a private retail experience where VIP customers could see the car before launch and reserve one. Then twenty days of public activations at Reel Cinemas in Dubai Mall and Galleria Mall in Abu Dhabi, collecting leads for the sales teams. Toyota Al-Futtaim received hundreds of reservation requests in four days.
