Trading Enterprises
Roadshows and pop-ups
Automotive
Jeep and RAM Roadshow.
Six weeks. One stand. Three vehicles, each with its own look.
Client
Trading Enterprises
Capability
Roadshows and pop-ups
Sector
Automotive
Conceptualization, 3D & 2D design, Production, Experiential, On-ground Management, Project Management, Brand Activations
01
The brief
A six-week UAE roadshow for the Jeep Wrangler 392, Grand Cherokee L and RAM 1500 Limited. One stand that could be rebuilt anywhere, changed for each vehicle, and open enough to bring people on and book a test drive. A container structure, branded and dressed for each model. The frame stayed the same; accessories, props, furniture and materials changed with the vehicle. The Grand Cherokee L, a premium family adventurer, got family furniture and photo frames of family influencers on the shelves.
